Bottle Cap Blues by Chris Sumers and Adam Young.
An enthusiastic two minutes of bottle opening stupidity from two guys with a lot time on their hands and a taste for cheap beer.
Student Work: Black Ship Brewing Co. by Eric Talkar.
Black Ship Brewing Co. is a company I developed in my senior project class at Pratt Institute. It was created by urges to develop a beer brand that was adventurous and sophisticated, reaching out to the inner child in us all. Using a favorite pirate aesthetic, it caters to men with its bold design. The color palette is pulled from the dark and fierce associated with pirates and men of adventure, and the type concentrates on combining ruggedness and sophistication. I intended on incorporating the beer bottle in one way or another into each category of beer, therefore tying the whole brand together and including a clever and fresh approach. Going off in all directions, I found it was really the subtle things that make a brand powerful and impactful as a design piece. I customized a beer tap handle, coasters, as well as multiple advertisements and a back story behind to brand to really bring the whole project to life.